56% of people in the US own a smartphone. Mobile ads are becoming more & more important, but “What would happen to my organic clicks if my mobile search ads were paused?”
Google reports that an average of 89% of clicks on search ads are incremental – meaning that this traffic is not replaced by organic clicks when ads are paused, and therefore is missed. Site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused.
Think twice before bowing out of mobile advertising!
Source: http://adwords.blogspot.com/2013/07/new-research-shows-that-88-of-ad-clicks.html
Mobile Ads Drive Incremental Traffic