iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to enhance Google Analytics with account-based intelligence.
The webinar was conducted Thursday, December 7, 2017 . Fear not – you can catch up on everything you missed by watching the recording.
Learn how to power your Google Analytics report data with B2B company firmographics and business intelligence. Discover the companies and target accounts visiting your website, clicking on your AdWords campaigns and more!
Topics covered include:
- Connecting powerful B2B data with Google Analytics and Google Tag Manager.
- Bridging data with your other technologies, such as Salesforce, prior to sending to Google Analytics.
- Identifying the companies and target accounts visiting your website, clicking on your AdWords campaigns, and more.
- Leveraging B2B data with Google Analytics 360 Suite products: Google Tag Manager, Google Optimize and Google Data Studio.
- Implementing dynamic personalization with Google Tag Manager and Google Optimize powered by KickFire’s robust company firmographic data.
- Driving remarketing audiences for use with Google Optimize 360 personalization & testing, AdWords display & video remarketing campaigns, and search campaigns targeting using “Remarketing Lists for Search Ads” (RLSA).
Add Account Based Intelligence to Google Analytics