“Advanced Web Metrics with Google Analytics” is a book authored by Brian Clifton.
Brian Clifton, PhD, is an internationally recognized web analytics expert who formerly led the Google Web Analytics team for Europe, the Middle East, and Africa. He also initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ).
iDimension was honored to be asked by Brian to contribute to this book. In the 3rd edition, Chapter 12 “Integrating Google Analtyics with Third-Party Applications”, we authored a description of our work tracking job opportunity videos on-demand for Monster.com with Google Analytics. These videos on-demand were presented via cable TV (CATV) in markets all over the US (solution details).