Google is starting to use HTTPS as a ranking signal. From their webmaster blog: “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content
Put down the iPad, pickup a Pen
You’ll Absorb More if You Take Notes in Longhand College students who take notes on laptop computers are more likely to record lecturers’ words verbatim and are thus less likely to mentally absorb what’s being said, according to a series
UPS Trucks Rarely Make Left Turns
Ever Notice That UPS Trucks Rarely Make Left Turns? An estimated 90% of the turns made by UPS delivery trucks are right turns, and that’s intentional, according to the Washington Post. Left turns are seen as inefficient, because they leave
Customers Are Willing to Pay More When They’re Warm
Shoppers are about 46% more likely to go to a “To Purchase” page when the daily temperature averaged 25 degrees Celsius (77 degrees Fahrenheit) than when it averaged 20 degrees Celsius (68 degrees Fahrenheit). People in a warm room were willing to pay more
Only 45% of the Top 100 Internet Retailers Employ a TMS
60% of the top 100 internet retailers (the IR100) have 10 or more tags deployed on their sites (including web analytics tracking tags), yet only 45% of them employ a tag management system (TMS). Each of these retailers preaches the
70% of mobile searchers click-to-call from search results
E-commerce continues to grow quickly with people shopping across a variety of devices, but often times there is no comparison to talking with a live person. Phone calls are still an important channel for research and purchasing, with 70% of
Consumers Like to Pay in Round Numbers
56% of purchases at a self-service gasoline pump in upstate New York ended in .00, well above what would be expected by chance, and an additional 7% ended in .01, likely reflecting failed attempts to stop the pump at whole-dollar amounts, says a
Discounts Devalue a Product More Than Giveaways
Consumers who were offered free bread sticks as a promotion from a pizzeria said they’d be willing to pay $5.06, on average, for them once the promotion ended, only slightly less than the amount consumers were willing to pay when there
Sunlight Makes You More Willing to Take Risks
A study at an outdoor parking lot in Singapore shows that the sunnier the weather, the more severe are drivers’ parking violations, and an analysis of 40 years of Major League Baseball data reveals that stolen-base attempts are more likely during day games than
More Than One Option = More Sales
When people in an experiment were shown two DVD players, 32% indicated they would buy one of the brands and 34% chose the other. But when the participants were shown a single DVD player, only 9% or 10% (depending on