88% of ad clicks from mobile search are incremental to organic clicks 56% of people in the US own a smartphone. Mobile ads are becoming more & more important, but “What would happen to my organic clicks if my mobile search
Is Your iPhone Turning You Into a Wimp?
In an experiment, people who had been using smartphone-sized iPod Touch devices were 47% less likely than desktop users to get up to try to find out why a researcher hadn’t come back after leaving the room to fetch paperwork so that
Prices in Red Affect Men but Not Women
Men who saw red discount prices for toasters and microwaves agreed more strongly that they’d save “a lot of money” than men who saw black prices (4.26 versus 2.56 on a seven-point scale), says a team led by Nancy M. Puccinelli of Oxford’s Saïd Business
Google Anlaytics Remarketing – It Keeps Getting Better
Remarketing with Google Analytics is a powerful way to laser target your web site visitors with AdWords remarketing display campaigns. You can define remarketing lists right in the Google Analytics admin UI based on visitor site interactions, leveraging the dozens
Math Anxiety Affects Consumer Preferences for Discounts
People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50”) over percentage discounts (“20% off”) and sometimes make suboptimal decisions because of that preference, says a team led by Rajneesh Suri of Drexel University. The math-anxiety
When You’re Trying to Persuade, Consider the Seating Arrangement
People in a circular seating arrangement had a more positive impression of a travel ad urging them to make family and friends a priority than of an ad saying “Make yourself a priority” (3.78 versus 2.75 on a 7-point scale); but