Author: iDimension

GA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Time on Page” are named such that you might assume they would report similar values. Not true (at all). Let’s explore this “odd couple”. Universal Analytics’ average time on

Understanding the nuances of Google Analytics 4 (GA4) become even more important with Google’s announcement that Universal Analytics (UA, or GA3) will stop processing new hits on July 1, 2023 (UA 360 property hit processing ends on October 1, 2023).

For WebKit cohort browsing devices (any browser on an iOS device, or Safari on any device OS), ITP 2.3 expires all first party JavaScript cookies by default after 7 days (regardless of the expiration value assigned when set), and where

Facebook Events Manager reports ALL events successfully received & matched to a Facebook user account, prior to deduplication.  Facebook started doing this in August 2021 without any official notice – and it is very confusing for any advertiser sending a

As Google is now promoting Google Analytics 4 (GA4) as ready to take over as your primary analytics platform, many businesses will consider either transitioning from a Google Analytics 360 (GA360) Universal Analytics (UA) license to a new GA360 GA4

There are two relatively new options for sending first party data related to conversions via the Google Ads API: (i) Upload with Lead Form User-Provided Data and (ii) Enhanced Conversions. Both are available to Google rep allowlisted accounts only. We’ve

We wrote previously about how importing Universal Analytics (GA3) conversions into Google Ads is a half-baked solution. Google Ads only sees those GA3 conversions per the last non-direct click attribution model that GA3 applies by default. Google Analytics 4 (GA4)

Recently I was following up with a prospect about a Server-side Google Tag Manager (SS-GTM) proposal. They replied noting that their Facebook rep told them Facebook has a Conversions API Gateway (CAGI) solution that is much easier, and less costly,

With Server-side tagging in Google Tag Manager (Server-side GTM), one of the many benefits is that you can leverage HTTP cookies with Google Analytics, preventing Safari ITP-like cookie lifespan truncation. For a new website just beginning to populate data in

Google recently rolled out a beta called “enhanced conversions“, a feature to improve the accuracy of your conversion measurement by sending hashed first party user data to Google relative to a conversion action. This extra explicit data assignment gives Google