In February, 2018, we wrote about a great benefit to claiming your business locations in a “Google My Business” account. If you link that account to your Google Ads account, and enable location extensions – if you qualify, Google Ads
Defeat ITP 2.0 with GTM and conversion linker sitewide tagging
In September, 2017, we wrote about “AdWords Tracking Update in Response to Apple’s Intelligent Tracking Prevention” (ITP). Now it’s time to chime in with the 2018 version of that topic. ITP 2.0 Safari 12, the new Apple browser, will be released
User-ID view based audiences are ineligible for Google Ads
Change is in the air at Google Recent announcements by Google note the re-branding of several products – including Google AdWords which is now Google Ads, and combing the Analytics 360 Suite and DoubleClick into the newly dubbed “Google Marketing Platform”. (What’s missing from
GDPR Compliance Musings
GDPR “Action Required” Google Analytics users received email on 04/11/18 with subject “[Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)” that caused quite a stir. We are getting hammered with questions from
Why is my Google Analytics Average Time on Page so high?
Average Time on Page – how is it calculated? Google Analytics (GA) doesn’t count the exit page in average session duration. It can’t because it doesn’t know by default how long users are on the last page they view. GA
Google Analytics Sampling and Row Limits 101
Sampling Defined Sampling is analyzing a subset of all data in order to uncover truth about the larger data set. If the subset is too small – or is not representative of the whole – it can lead to very
State-based audiences
No exclude filter = no early out parole for your GA audiences Did you know if you don’t add an exclude filter to your Google Analytics (GA) configured remarketing audience that users remain in that audience, even if they no longer
AdWords store visit conversions
95% of retail sales still take place in physical stores That’s no surprise. And we all know that a crapload of online research from multiple devices takes place before a user visits the physical store to make a purchase –
3 tips to get the most out of Multi-Channel Funnels reports
Google Attribution will allow for cross-device, data-driven attribution. As you await that product’s release (scheduled for “early 2018”), Google Analytics (GA) Multi-Channel Funnel (MCF) reports already allow for powerful attribution analysis. Following are 3 tips to help you get the most
Disagree and Commit
Making high-quality, high-velocity decisions We wrote earlier about Amazon CEO Jeff Bezos’ letter to Amazon shareholders referencing decision making. He differentiated between “Type 1” vs. “Type 2” decisions, and about how much information you need to make a decision. In