Good to Know

iDimension’s John Babb partnered with KickFire to host a live webinar showcasing how to eliminate ad waste with account-based marketing in Google Analytics. If you’re investing heavily in digital advertising, there’s a good chance that much of your ad spend is being used for

In the Google Ads audience manager, a well hidden audience definition feature is custom audiences. With this tool you can define & populate custom audiences based on users’ custom affinity or custom intent. Custom intent audiences are our focus, and

If you want to test with Google Optimize, you must pair it with Google Analytics (it is a prerequisite). They are like peanut butter & jelly – way better together. Optimize test data in Analytics allows for deep dive analysis

The documentary “The Creative Brain” underscores the importance of, and the often uncomfortable path to, being creative. Creativity is healthy; helps us thrive; makes us feel whole; transforms us. It is what sets mankind apart in all of creation, but

For digital advertisers, deterministic and probabilistic usually relate to data models, and not the kind that are on Project Runway. These data models can be used to drive methods for tracking a person – across devices, across networks, across channels,

Safari 12.1 will include an updated version of Intelligent Tracking Prevention (ITP), dubbed “ITP 2.1“. In August 2018 we wrote about how to “Defeat ITP 2.0 with GTM and conversion linker sitewide tagging“. ITP 2.1 complicates this matter. Here are

What makes Facebook conversion attribution reporting different? Facebook reports influenced conversions within 1, 7 or 28 days of an ad click, and within 1, 7 or 28 days of an ad view, depending on the reporting settings you engage.  When

The Americans with Disabilities Act (ADA), signed into US law by President George H. W. Bush (41) in 1990, prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private

No question about it, TV content is still being viewed these days – but the viewing paradigm has changed, allowing for more precise targeting with programmatic / addressable TV advertising. Addressable TV advertising Addressable TV advertising allows showing unique, targeted ads to

Google Signals, still in beta testing, will help track and market to customers across devices.  This is important because the user will interact with digital properties on multiple devices every day. To manage something you have to be able to