Analytics 360 Suite Certified Sales & Service Partner.
Strategy. Implementation. Actionable Analysis.
1 of about 20 US firms authorized to service & sell Analytics 360 Suite products.
Let a Google Analytics Certified Partner help you understand the cost & benefit of each of the Analytics 360 Suite products, and be your sales partner in licensing these products either for the first time, or in renewal.
Google Analytics 360 Suite Consulting Action Items:
- Formally define conversion goals relative to business objectives in a digital measurement framework document.
- Best practices account configuration.
- Tracking code deployment / tag management solution integration.
- Advanced integration of Analytics conversion goal data into AdWords for automated conversion optimization bidding / budget management.
- Actionable report analysis.
- Attribution reporting analysis with Multi-Channel Funnels reporting.
- Automated alerts for important movements in key metrics.
- Identify key Adwords remarketing audience list opportunities, and define lists using visitor site actions & sequences via Google Analytics remarketing.
- Employ Remarketing Lists for Search Ads (RLSA).
- Fire custom events to trigger conversion goals without page reload in support of measuring success.
- Set custom variables relative to visitor site activity.
- Upgrade Google Analytics online property tracking code to Universal Analytics (UA); deploying Google Tag Manager is a great opportunity to upgrade.
- Audit all site URLs for proper tracking / remarketing code.
- Development training (integrating GA tracking code into your CMS).
- Mobile app tracking.
- A/B experiments.
- Phone call tracking.
- Google Analytics API data integration.
- Affiliate commission deduplication.
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