Google Marketing Platform Certified Partner
Google Analytics Certified Company
Whether you leverage the free product version, or use / are considering a paid “360” product version, let a Google Analytics Certified Company help you gain confidence that your data is telling the truth, and help you constantly improve based on the story that data is telling.
iDimension is 1 of less than 30 Google Marketing Platform Certified Partners in the US that has achieved simultaneous Google product certifications* for “Google Analytics“ and “Google Tag Manager“. We are able & ready to help you take your digital property to the next level.
Google Analytics Consulting Action Items:
- Formally define conversion goals relative to business objectives in a digital measurement framework document.
- Best practices account configuration, including the new GA4 property type.
- Google Analytics 360 licensing for GA4 properties.
- Attribution of imported GA4 conversions in Google Ads.
- Server-side GTM, HTTP cookies and Google Analytics.
- Tracking code deployment / tag management solution integration.
- Advanced integration of Analytics conversion goal data into Google Ads for automated conversion optimization bidding / budget management.
- Actionable report analysis.
- Attribution reporting analysis with Multi-Channel Funnels reporting.
- Identifying problem statements & hypotheses using Google Analytics data for A/B experiments.
- Google Google Ads store visit conversions consulting.
- Automated alerts for important movements in key metrics.
- Identify key Google Ads remarketing audience list opportunities, and define lists using visitor site actions & sequences via Google Analytics remarketing.
- Employ Remarketing Lists for Search Ads (RLSA).
- Fire custom events to trigger conversion goals without page reload in support of measuring success.
- Set custom variables relative to visitor site activity.
- Audit all site URLs for proper tracking / remarketing code.
- Mobile app tracking.
- Phone call tracking.
- Google Analytics API data integration.
- Affiliate commission deduplication.
- Compare the paid 360 version to the free product.
Read about all of the free & paid “360” product versions in the Google Marketing Platform.
Measuring Success for Ferman Digital Advertising
Ferman Automotive Group manages digital advertising and content for 16 dealerships. Figuring out what was and wasn’t working across multiple digital advertising partners was a vexing puzzle. To focus their budget on what’s working, Ferman needed help accurately defining and measuring success. Read about how a Google Analytics Certified Partner met this need.
iDimension Contributes To Analytics Book
iDimension contributes to best selling Google Analytics book:
“Advanced Web Metrics with Google Analytics“
“A must-read if you’re playing in the big leagues.”
—Chris Sherman, Executive Editor, Search Engine Land