Google Attribution standard is perfect for medium to large-sized businesses, and offers:
- Cross-device attribution
- Data-driven attribution
- AdWords integration
- DoubleClick Search integration (coming soon)
- Cost and reference data from Google platforms
- Self-service Help Center and community forums
- No cost = free!
Google Attribution 360 is for large enterprises with advanced attribution needs including custom configuration, data collection, and optimization – and offers everything above, plus:
- DoubleClick Bid Manager & Campaign Manager integration
- Cost and reference data from Google platforms as well as 3rd party platforms
- Spend optimizer
- TV Attribution
- SLAs, dedicated account manager, and certified service partner programd
- Invoiced Monthly
Let iDimension Help With Your Attribution Configuration
As a Google Marketing Platform Sales Partner, iDimension can help you identify whether Google Attribution 360 or standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, and help you gain the insights you need to optimize your marketing efforts and hold your spending accountable plus provide training to you or your entire team.