- Use measured success to identify what’s working and what’s not working (traffic sources, user experience, content).
- Do more of what’s working, and focus optimization attention on what’s not working.
- Uncover new opportunities to improve by identifying a test hypothesis.
- Start a Google Optimize experiment.
- If the variation beats the original by measured success – make the variation permanent, and start another experiment.
- Establish a positive testing cycle.
Positive Testing Cycle
- Observe current behavior & metrics.
- Test different programs.
- Implement change (if measured success proves it is better).
- Repeat.
Define Success | Measure Success | Improve