“If you can’t measure it, you can’t improve it.” – Peter Drucker
Accurately collect, process & report digital property & deep funnel user action data and in support of measuring success as defined. No data is bad, but false data is worse.
Organizational confidence is critical.
- Setup analytics & ad platforms to measure defined success.
- Setup web & server tag management and/or cloud-based solution to record user interaction signals from digital property ecosystem & internal data sources in analytics & ad platforms in support of measuring defined success.
- Support deployment of related web & server tag management and/or cloud-based solution.
- Confirm user interaction signals being sent, collected and processed correctly by analytics & ad platforms in support of measuring success.
- Establish cross-channel attribution; go beyond last-click attribution analysis and show how different digital channels work together to impact the overall business.
Define Success | Measure Success | Improve