SMS Solution

Liquidus produces and distributes over 1 million commercial videos per month for TV advertisers across many product categories. Through a proprietary production platform, they work with clients to create large volumes of product video ads using existing collateral and data. Their solution provides an ROI up to eight times that of static advertising executions.

Liquidus was tasked by Monster.com to serve job opportunity videos on-demand via cable TV (CATV) in markets all over the US. CATV operators have no problem reporting content viewing activity.  But, measuring call to action success for unique videos in each market was a challenge given expensive and nascent interactive CATV capabilities. The solution called for enabling a call-to-action that was cost effective, convenient for the viewer (watching TV from the sofa), and trackable through to a related online job application form.

iDimension enabled the presentation of a unique job code at the end of each video, with a call-to-action to send a text (SMS) message with the unique job code to TextMarks short code 41411 with keyword MJOB for more information. Sending that text message generates an automatic reply text message to the candidate with a short URL to a full job description and online application form. Google Analytics allows for cost effectively recording and reporting upon these interactions, and measuring success.