Google Analytics 4 (GA4) employs behavioral modeling to estimate user activity when identifiers are unavailable, ensuring comprehensive insights despite privacy constraints. This modeling requires specific conditions to be met, such as implementing consent mode across all pages and collecting sufficient
Google consent mode: a strategic approach for digital advertisers
Google’s consent mode is creating a stir among digital advertisers, similar to the anxiety caused by the phasing out of third-party cookies. Whether your business meaningfully interacts with users in the United Kingdom (UK) and European Economic Area (EEA) or